I specialize in bringing B2C experiences to the B2B world.

For over 15 years, I've helped teams design and ship friendly software that builds positive relationships between technology and people. Inspired by my time designing social games and consumer apps, I strive to give the enterprise a similarly delightful experience with the tools they use day in and day out so that they can be happy, productive, and successful.

Director, Product Design

TurnTo Networks (New York, NY)
June 2018 – Present

  • Leads our remote design team responsible for TurnTo’s full localized B2B product suite (reports to VP Product)
  • Works on an organizational level to establish and maintain a participatory human-centered design process, focused on delivering measurable value to our clients and their shoppers.
  • Conducts user research and usability testing
  • Writes and maintains design documentation (both internal & client-facing)
  • Works with Product Management to prioritize roadmap candidates via qualitative and quantitative user data

Senior UI/UX Designer

Datto, Inc. formerly Autotask Corporation (East Greenbush, NY)
Apr. 2016 – June 2018

  • Supported the Design team by helping to establish and implement new processes focused on increasing collaboration, efficiency, and the growth of junior designers.
  • Point contact for Autotask PSA Architecture – reduced waste in the UI framework and streamlined the Design to Development pipeline.
  • Established our first unified design system, increasing the efficiency/scalability of the design team.
  • Project lead on Autotask PSA mobile app.
  • Designed and executed qualitative and quantitative research activities such as user research and usability testing via rapid prototyping tools such as InVision, Proto.io, XD, and paper.
  • Delivered comprehensive designs & written functional specs.

Software Designer/Analyst

Autotask Corporation (East Greenbush, NY)
Dec. 2013 – Apr. 2016

  • Contributed research & design to the Operational Dashboards feature, one of the most widely-adopted and successfully-utilized new features in Autotask PSA. (See Case Study)
  • Designs implemented by engineering using our home grown framework, and localized for several languages.
  • Consulted & coordinated with Marketing and Client Services staff on customer experience data and initiatives, using data to inform product UX design.
  • Reduced production time and dependency on external firms by moving production of UI art in-house.
  • Put tools into practice for streamlining design team asset management and increasing ease of collaboration among a distributed international team.
  • Designed for a multilingual SaaS application, built using our own homegrown UI framework.

Freelance UI/UX Designer

Self-Employed (New Paltz, NY)
Jan. 2012 – Dec. 2013

Provided UX/UI design, visual art direction, and advisement on best practices to clients such as ZenCash (Dallas, TX), Energyhub (Brooklyn, NY), and Qwigie Games (Las Vegas, NV).  Worked extensively with responsive/adaptive designs as well as adapting existing web apps to native apps for iOS.

Senior UI Designer

The Electric Sheep Company (New York, NY)
Jun. 2006 – Jan. 2012

  • Provided direction and production art for the UI design of our virtual world and social gaming experiences, including MTV’s Emmy award winning “Virtual Laguna Beach”, Lifetime Network’s “Fashion Improv”, Ridemakerz, and StreamJam (a virtual live entertainment venue).
  • Advocated for and lead the implementation of usability testing practices into our product/project development cycles.
  • Worked with QA to incorporate heuristic evaluation into our agile process, helping us identify potentially troublesome areas of our experiences and address them before they could become expensive change orders.
  • Mentored interns and junior designers.

Visual Designer

5points.net (East Chatham, NY)
Nov. 2000 – Jun. 2006

  • Delivered mockups and production art for custom websites and web-based software (e-commerce solutions, CMS, intranets, etc.).
  • Acted as a user/accessibility advocate and SME to Business Development during scope discovery.
  • Worked with clients on art direction and information architecture, helping them structure their content effectively for the web.
  • Worked closely with developers to assist in front-end scripting.