Branding and print design aren’t things I do often, but over the years (while wearing more than one hat), I’ve enjoyed my chance to dabble in more artistic realms, producing visual art with meaning and purpose.

Below is a sampling of some of my favorites…

ESC OnRez

Electric Sheep Company - OnRez Product Logo

Objective

I worked primarily on UI/UX at Electric Sheep, although I would pitch in on product brand identity as well.

OnRez was our version of the Second Life experience, which primarily consisted of a custom client, search and e-commerce portals. We wanted the identity to feel futuristic, yet accessible (keep in mind, this was 2007). "Rez", representing an avatar's appearance in the world, is the bright and energetic portion of the design. The lettering is completely custom.

Date

2007

Qwigie Business Card

Qwigie Games - Logo & Collateral

Objective

Qwigie is a casual fantasy sports platform that allows even inexperienced fantasy players to join in and have fun.

With the new logo we wanted to convey, not only a sports tie-in, but also a friendly atmosphere. The green whistle was our tie-in to the field, and the yellow-orange accent complimented nicely with blue and added a vibrant energy.

Date

2013

ESC Tradeshow Banner 1

Electric Sheep Company - Tradeshow Banners

Objective

Electric Sheep Company designed and built social games, virtual worlds, and digital social experiences. The brand was techy, yet friendly, and we wanted our banners to convey that. It was also important to stand out as an industry leader in social engagement, as our services were geared toward providing brands with the tools and experiences they needed in order to increase their target market's engagement.

Date

2009-ish

Safir Dance Logo @2x

Safir Dance - Logo Design

Objective

Safir Dance performs and teaches Belly Dance as well as Doonya (The Bollywood Workout).

The brand has many primitive references to the female form, as well as the "maiden, mother, and crone" stages of life as represented by the waxing, full, and waning moon phases. The "ornate version" (shown on gold background") was to be used in more artistic applications (where the logo appears as art & name separated, such as textiles).

Date

2017

Shattuck Appraisal Logo

Shattuck Appraisal - Logo Design

Objective

Shattuck Appraisal, a residential appraiser in Upstate NY, was looking for a professional brand which would elevate them above the competition and translate to different mediums (business cards, letterhead, signage, window clings, etc.).

We settled on a gently serifed font that looks stately, but not dated, and paired it with modern artwork with clean lines and cheery colors reminiscent of the joy one experiences buying a first home.

Date

2013

Dystopiaries Logo
Objective

Dystopiaries is actually the brainchild of my partner Kris and I. We had gotten into cultivating moss and ferns, and subsequently he took to making terrariums with little scenes in them. Upon Kris exclaiming that he "wanted to make dystopian terrariums- no one is doing that!". The name "Dystopiaries" (and "Utopiaries") came to mind almost immediately, and we made the whole thing official. I've been handling our branding, web, photography, and social media. (I also enjoy making terrariums on occasion!)

We wanted the brand to convey that we deal in plants, but be just a little bit edgy (I think the typeface we chose satisfied that requirement).

Date

2016

StreamJam Logos
Objective

StreamJam was one of our products at Electric Sheep Company- a virtual live music and event venue.

In addition to the UI/UX, I also had the chance to design the logo. We went through several iterations, the final being the top version. The bottom version was my personal favorite, but it didn't have the same energy as the "hand" logo, and we really wanted the brand to evoke images of the crowd and the energy one experiences at a live music festival.

Date

2009